College and Departmental Branding
Below are branding resources for the College of Chemistry and its various departments. For further brand support and training, please refer to the campus brand website. For questions about college and departmental branding please email: veronica.bartell@berkeley.edu
College of Chemistry Logos
Horizontal Lockups (default)
Horizontal (default) lockup in blue medium on white background.
PNG format:
EPS format:
Full Package Download
The zip file includes:
- ALL versions of the logo, horizontal (default) and vertical (alternative)
- EPS, PDF, PNG, SVG formats included
Vertical (alternative) lockup in blue medium on white background.
Download the complete College of Chemistry logo lockups zip file.
Dept. of Chemistry Logos
Horizontal Lockups (default)
Horizontal (default) lockup in blue medium on white background.
PNG format:
EPS format:
Full Package Download
The zip file includes:
- ALL versions of the logo, horizontal (default) and vertical (alternative)
- EPS, PDF, PNG, SVG formats included
Vertical (alternative) lockup in blue medium on white background.
Download the complete Dept. of Chemistry logo lockups zip file.
Dept. of Chemical & Biomolecular Engineering Logos
Horizontal Lockups (default)
Horizontal (default) lockup in blue medium on white background.
PNG format:
EPS format:
Full Package Download
The zip file includes:
- ALL versions of the logo, horizontal (default) and vertical (alternative)
- Formats: EPS, PDF, PNG, SVG
Vertical (alternative) lockup in blue medium on white background.
Download the complete Dept. of CBE logo lockups zip file.
Colors
UC Berkeley's color palette helps us express our personality and elevate our identity — leading with Berkeley Blue and California Gold. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive image or visual story. The UC Berkeley color palette has two layers: primary and secondary palettes.
Examples of the full Berkeley palette with Hex, CMYK, and Pantone specifications.
Primary Palette: The primary colors are Berkeley Blue and California Gold. Additionally, California Heritage Gold may be used in premium or special communications.
Secondary Palette: The secondary color palette is designed to complement our primary palette and includes shades that accent and add depth and dimension to our primary colors. They may also be used for data visualization and illustration.
Download Adobe swatches (RGB)
Download Adobe swatches (CMYK)
Accessibility and Color Pairing Calculator
For Visit the UC Berkeley Branding website color webpage for more information on accessiblity and to find color pairings.
Typography (Fonts)
Typography — used thoughtfully — is another powerful brand tool to add visual meaning to what is communicated. UC Berkeley’s typography is clear and clean, and flexible enough to apply in a wide range of applications.
Brand Fonts
With the academic and athletic identities in mind, we identified two font families (sans serif and serif) with expansive weights that can be applied across a range of communications. We chose fonts available from Google for ease of use across our platforms.
Inter
Inter is a sans serif, which can be used across academic and athletic contexts.
Source Serif
Source Serif is a serif, for when a more elegant font is required.
Default Fonts
In instances where Inter and Source Serif aren’t available, use Arial or Times as alternative fonts.
Design Resouces
If you require design support (e.g., you need a designer for a project), please explore the following resources:
Canva Essential Training
Canva Essential Training is a LinkedIn Learning e-course that helps us move from the practice of trial & error to using the features available within the Canva resource library. This course outlines some hard skills practice that helps learners create projects, review artificial intelligence design features, understand tools to manage their brand, and more.
Through UC Berkeley's subscription, employees have access to the LinkedIn Learning video library of engaging, top-quality courses taught by recognized industry experts.
UC Berkeley's Creative Lab
Consider UC Berkeley's Creative Lab for logo design, graphic design, advertising, photography, and in-house print services.
Service Request Form for Special Projects
Print Projects
If you have a request for a special CoC print project that cannot be met using the resources above, please fill out this form. Requests are placed in a queue and prioritized based on a variety of factors. Please allow 2-4 days for a response and up to 4 weeks for project completions.
Because the Communications Team is limited in capacity and does not have an in-house design team, we can also often act as a consultant to meet your needs and get your project done.
Web Updates/Projects
To request an update/changes to the college website please go to the website update request page, or email: leighm@berkeley.edu
Photography
UC Berkeley Gallery: Staff and faculty can download high-resolution images from our campus photo gallery. To download, you must be logged in with your CalNet ID. The login button can be found in the top right corner of the site.
Calisphere Digital Archive: This resource has old photos of Berkeley and the surrounding area. Refer to the copyrights, permissions, and use sections of each image when considering their use.
Model Release Form: A signed model release form is required whenever you photograph or capture video or audio recordings of individuals on campus.
Email Signatures
College and departmental staff are encouraged to use the following template for their email signature:
Standard information:
Name
Pronouns
Title
Program/Unit/Organization
Division
xučyun Territory - Unceded Ohlone Land
Contact Info (Phone numbers should include 711 CA Relay)
Optional add-ons include:
College or Dept. Logo
Social media and website links: Web | Instagram | TikTok | X |Facebook | LinkedIn
Example:
Jane Doe (she/her)
Job Title
College of Chemistry
University of California, Berkeley
xučyun Territory - Unceded Ohlone Land
janedoe@berkeley.edu
(510) XXX-XXXX 711 CA Relay
Web |Instagram | TikTok | X |Facebook |LinkedIn
Business Cards, Formal Letterhead, and Envelopes
Business cards, formal letterhead, and envelopes can be ordered through the UC Print Storefront. Note: In order to deplete existing stock, Berkeley is not yet offering designs featuring the new campus brand.
Place orders through the UC Print Storefront.
Downloads:
Informal College of Chemistry letterhead (Word/docx)
Informal letterhead can be edited in Microsoft Word and printed on 8.5″ x 11″ paper.
Informal College of Chemistry letterhead (PDF)
Informal letterhead can be edited in Adobe Illustrator and printed on 8.5″ x 11″ paper.
UC Berkeley Letterhead
For UC Berkeley branded letterhead visit the Brand website.
Branded Zoom Backgrounds
Downloads:
- UC Berkeley branded Zoom backgrounds (full set)
- College of Chemistry branded Zoom background (single background)
Google Templates
Google Slide Templates
Communications & Public Affairs provides a set of branded Google Slide templates that can be accessed in the Google Slides template gallery when logged into your CalNet account.
Alternately, you can click the Google Apps launcher in the upper right corner of your browser, select the “Slides”, and then click “Template gallery.”
Access the Google Slide Templates (with CalNet)
Google Doc Templates
Communications & Public Affairs provides Google Doc templates that can be accessed in the Google Docs template gallery when logged into your CalNet account.
Alternately, you can click the Google Apps launcher in the upper right corner of your browser, select the “Slides”, and then click “Template gallery.”
Access the Google Doc Templates (with CalNet)
